Product Communications Director

<p style="text-align:inherit"></p><p style="text-align:left"><b>JOB LEVEL</b></p>M60/P60<p style="text-align:left"><b>EMPLOYEE ROLE</b></p>People Manager<p style="text-align:inherit"></p><p style="text-align:inherit"></p><div><h2><b>The Opportunity </b></h2><p></p><p>Adobe's communications team helps define how the world understands Adobe by showcasing our products, innovation, and customer and industry impact for media, creators, partners, and the broader market. This role will focus on Adobe's Creativity & Productivity business and the products that power how people create, express, and get work done in the era of generative AI.</p><p></p><p>We're looking for an experienced and strategic Director of Product Communications to lead messaging and media across the product portfolio, including Acrobat, Express, Firefly, Illustrator, Lightroom, Photoshop, Premiere and the Creative Cloud suite. You'll manage a team responsible for delivering high-impact communications strategies that speak to customers, move media, and achieve results for Adobe's largest business.</p><p></p><p>We want a passionate product communicator with sharp news instincts to translate technology and innovation into customer-centered storytelling, move fluidly between individual creator and business audiences, and operate as a strategic partner to senior product leaders.</p><h2></h2><h2><b>What you'll Do </b></h2><ul><li>Own Adobe's core product narratives with an emphasis on what generative AI innovation means for customers and industries, from business professionals and consumers to creators and creative professionals.</li><li>Coordinate product storytelling and content across executive media, customer stories, and thought leadership.</li><li>Drive communications for product announcements, events, and tentpole moments like Adobe MAX and Adobe-owned experiences.</li><li>Build strong relationships with press, creators, and industry voices, driving the media strategies and results that follow.</li><li>Analyze and anticipate emerging trends across generative AI, creativity, productivity, and video innovation, crafting Adobe's narrative and advocating with product teams on where to lead.</li><li>Lead and mentor a nimble team delivering product and customer communications.</li><li>Collaborate with product, marketing, social, community, legal, and communications teams to drive clear, differentiated messaging across audiences.</li></ul><h2></h2><h2><b>What you need to succeed </b></h2><ul><li>12+ years of experience in product communications, ideally at a technology or creative software company.</li><li>Proven ability to translate complex product topics into narratives that resonate with both technical and mainstream audiences.</li><li>Experience building and leading high-performing communications teams in a matrixed, global organization.</li><li>Exceptional storyteller with the instinct to conceptualize and identify what’s newsworthy in a product roadmap and build what’s needed to get there.</li><li>Deep proficiency in the product and technology media landscape from trade and tech press to social platforms and creator channels.</li><li>Strong executive presence and judgment, with the confidence to influence at the senior-most levels while staying hands-on.</li></ul></div><p><b>Expected Pay Range:</b></p>Our compensation reflects the cost of labor across several  U. S. geographic markets, and we pay differently based on those defined markets. The U. S. pay range for this position is $153,200 -- $323,550 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.<h3>‌</h3>In California, the pay range for this position is $223,500 - $323,550<p style="text-align:inherit"></p><p style="text-align:left">At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).</p><p style="text-align:inherit"></p><p style="text-align:left">In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.</p><p style="text-align:inherit"></p><p style="text-align:left"><u><b>State-Specific Notices:</b></u></p><p style="text-align:inherit"></p><p style="text-align:left"><b><u>California</u>:</b></p><p style="text-align:left"><b><span>Fair Chance Ordinances</span></b></p><p style="text-align:left">Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.</p><p style="text-align:inherit"></p><p style="text-align:left"><u><b>Colorado:</b></u></p><p style="text-align:left"><b><span>Application Window Notice</span></b></p><p style="text-align:inherit"></p><p style="text-align:left">If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.</p><p style="text-align:inherit"></p><p style="text-align:left"><u><b>Massachusetts:</b></u></p><p style="text-align:left"><b>Massachusetts Legal Notice</b></p><p style="text-align:left">It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.</p><p style="text-align:inherit"></p><p style="text-align:left"><b>Internal Opportunities</b></p><p style="text-align:left"><span>Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe! </span></p><p style="text-align:inherit"></p><p style="text-align:left"><b>Put your best foot forward:</b></p><p style="text-align:left">1. Update your Resume/CV and <a target="_blank" href="https://adobe.service-now.com/esc?id=kb_article&sysparm_article=KB0017896">Workday profile </a>– don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.</p><p style="text-align:left">2. Visit the <a target="_blank" href="https://inside.corp.adobe.com/career-growth/career-opportunities.html">Internal Mobility page</a> on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.</p><p style="text-align:left">3. Check out these <a target="_blank" href="https://inside.corp.adobe.com/content/dam/learning-and-development/documents/career/Interviewing-DosAndDonts.pdf">tips</a> to help you prep for interviews.</p><p style="text-align:left">4. If you are applying for a role outside of your current country, ensure you review the <a target="_blank" href="https://inside.corp.adobe.com/content/inside/en/immigration-relocation/relocation.html#International-Relocating-Employees">International Resources for Relocating Employees</a> on Inside Adobe, including the impacts to your <a target="_blank" href="https://inside.corp.adobe.com/content/dam/immigration-relocation/documents/relocation/international-transfer-employee-impact-summary.pdf">Benefits, AIP, Equity & Payroll</a>. </p><p style="text-align:inherit"></p><p style="text-align:left">Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.</p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p></p><p>At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the <a target="_blank" href="https://blog.adobe.com/en/topics/adobe-life">Adobe Life blog</a> and explore the meaningful <a target="_blank" href="https://benefits.adobe.com/">benefits</a> we offer.</p><p></p><p><b>Let’s Adobe together</b></p><p>At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our <a target="_blank" href="https://www.adobe.com/adobe-for-all.html#::text=and%20culture.-,Our%20company%20values.,-As%20we%20look"><span style="color:#0875e1"><u>values and culture</u></span></a>, <a target="_blank" href="https://www.adobe.com/corporate-responsibility.html"><span style="color:#0875e1"><u>focus on people, purpose and community</u></span></a>, <a target="_blank" href="https://www.adobe.com/diversity.html"><span style="color:#0875e1"><u>Adobe for All</u></span></a>, comprehensive <a target="_blank" href="https://benefits.adobe.com/"><span style="color:#0875e1"><u>benefits programs</u></span></a>, the <a target="_blank" href="https://blog.adobe.com/"><span style="color:#0875e1"><u>stories we tell</u></span></a>, the <a target="_blank" href="https://blog.adobe.com/en/topics/customer-stories"><span style="color:#0875e1"><u>customers</u></span></a> we serve, and how you can help us advance our mission of empowering everyone to create.</p><p></p><p>Adobe is proud to be an <a target="_blank" href="https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf"><span style="color:#0875e1"><u>Equal Employment Opportunity</u></span></a> employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. <a target="_blank" href="https://www.adobe.com/content/dam/cc/en/careers/pdfs/executed-eeo.pdf"><span style="color:#0875e1"><u>Learn more.</u></span></a></p><p></p><p>Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email <a target="_blank" href="mailto:accommodations@adobe.com"><span style="color:#0875e1"><u>accommodations@adobe.com</u></span></a> or call +1 408-536-3015. </p><p></p><p><b>AI Use Guidelines for Interviews:</b><br />Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.</p><p></p><p>At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about <a target="_blank" href="https://careers.adobe.com/us/en/ai-and-your-hiring-experience"><span style="color:#0875e1"><u>AI in the hiring experience</u></span></a>.</p>