Principal Product Marketing Manager

Position:
Principal Product Marketing Manager, Adobe Express

Company:
Adobe

Compensation:
The U.S. pay range for this position is $145,400 -- $261,150 annually.
In California, the pay range for this position is $180,300 - $261,150.
In Washington, the pay range for this position is $165,600 - $239,725.

Location:
United States of America (San Francisco, California; Seattle, Washington)

Employment type:
Not specified

Work Arrangement:
Not specified

Short Summary:
This role sits within the Adobe Express Product Marketing Team and supports global marketing strategy and execution, focusing on customer insights, positioning, and messaging.

Responsibilities:
- Define and articulate the multi-year vision including where we play, how we win, and how we differentiate.
- Lead end-to-end go-to-market strategy for new features and experiences.
- Lead go-to-market strategy for the Adobe Express Narrative including AI advancements.
- Partner closely with Product and Design to develop roadmap priorities.
- Develop audience segmentation and strategies grounded in customer insights.
- Establish clear, compelling positioning and messaging.
- Set performance targets and partner with data science to measure impact.
- Serve as the internal champion for customers, influencing executives and cross-functional teams.

Requirement:
- 10+ years of Product Marketing experience, including leading complex product launches.
- Proven experience defining strategy for distinct audience segments.
- Deep understanding of customer segments, cultural trends, and digital behaviors.
- Strong positioning and storytelling capabilities.
- Experience driving monetization and growth strategies.
- People leadership experience is a plus.
- Exceptional cross-functional influence and executive communication skills.
- Open and eager to build AI adoption within work.

Benefits:
Not specified